Stain your Brain
By
Stain Your Brain
Let me make one thing perfectly clear: I think former Dallas Cowboys receiver Michael Irvin is a buffoon.
With that being said, I was shocked when, while listening to his radio program last week, he used a term that hasn’t left my consciousness yet.
While arguing the point that the Celtics/Bulls series isn’t worthy of being considered one of the best series of all time, he hung his hat on a simple, profound point. Because it wasn’t a championship series, but only a first round series, we would soon forget it. In his words, it didn’t have what it takes to “stain your brain.”
Whoa!
Isn’t that what we’re all trying to do as marketers? Isn’t that the best definition of branding, succinctly speaking? Isn’t that the point of every ad, blog post, email, presentation, tweet, interaction, trade show banner, EVERYTHING we do on behalf of the brands we represent?
Going back to a previous post of mine, I’d like to amend my three word summary:
I’m Brett Duncan, Dallas-Ft. Worth Brain Stainer.
p.s. Thanks, Mike. I have put your buffoon status on hold for now.
