Phil Bernstein points out an interesting exercise from Scott Ginsberg:

“PICTURE THIS: you’re sitting in the CNN Green Room, ready to be interviewed about your cool new idea, company, or product. After giving the producer the correct spelling of your full name, she asks you, “Oh, and one last thing before you go on the air in five minutes: what two or three words do you want written underneath your name?”

Phil does an excellent job of putting this exercise into practice with his description: Portland Advertising Expert:  it quickly communicates his authority, his area of expertise, and the geographic specialty of his expertise.

Here’s my shot at it:

I’m Brett Duncan, DFW Marketing Specialist.

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