Enjoy some great marketing, direct sales and marketing links from the past week.
- Mantras vs. Mission Statements? How About a Passion Statement: Travis from Dahle Communication makes a plea to toss the ever-corporate, lifeless mission statement and replace it with a passion statement. I like this idea. What’s your passion statement?
- Direct Sales meets Internet Marketing: the Network Marketing industry is changing at an astronomical pace, trying to figure out the most effective way to incorporate digital marketing tactics in a direct sales model. This interview between Laurie Ayers and Melody Thacker is pretty telling of what direct sellers are dealing with today.
- MLM Company Internet Policy Changes: Sticking with the web and network marketers, one of the biggest challenges direct sales companies face today is how to regulate what their independent sales force says online. On the one hand, you want to leverage the strength in numbers, but how much can you allow? Eldon makes a suggestion to push your personal brand, not the company’s. I’m not sure I agree, but it’s an interesting take.
- BMW’s ‘Checkmate’ billboard: This is just freakin’ awesome, and the Holy Cow guys love it so much they’ll do it for free. You have to see this picture.
- Where is the Lagniappe in Your Marketing?: Lan what? Stan Phelps guest posts over at Drew’s Marketing Minute and makes the case for that little extra, unexpected something that makes all the different. And he uses a cool cajun word to describe it.
- Three Grammar Rules You Can (and Should) Break: I love posts like this! Michelle Pierce covers three rules that I bet would have your grandma rolling over in her rocking chair if she heard you use them. And that’s sorta what makes it so fun.
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Brett – thanks for the link to the ‘lagniappe’ post on Drew’s Marketing Minute.
We live in a world where companies are cutting back on service and extras due to the economy. There is not a better time in my opinion to thank your customers and give that ‘little something extra’.
Fact: The average distance between the brain and the heart is 9 inches. The goal of any marketer worth their salt is try to win the heart of their customer. Lagniappe is a small action that rewards a customer and touches upon their heart strings.
I look forward to staying tuned to ‘Marketing In Progress’.