Apr
17
Ashton Kutcher, CNN and the Twitter Celebrity Effect
ByWhat a monumental day: Ashton Kutcher got 1 million followers on Twitter before CNN did (I hope you’re sensing the sarcasm).
Even beyond that, though, is the anticipation of Oprah sending out her first Tweet today as Ashton pays a visit to her show.
So what does it all mean? Here are my initial observations:
- Ashton Kutcher has become one of the most powerful mediums in media. Is it good? Bad? As he stated, “We can and will create our media. We can and will broadcast our media. We can and will censor our own media ourselves. We are over a million.” What should he do with it?
- It’s amazing to think that the zenith (at least so far) of Twitter is being capped off with integration into the most popular TV show today. It’s also pretty clear Oprah doesn’t quite get it yet (read Oprah’s first Tweets here).
- I wonder how many 35+ year old women will get a Twitter account this weekend in response to Oprah’s participation.
- Could Twitter be growing too fast for its own good? Though many of us have known about Twitter for a while, the tipping point certainly arrived as the calendar turned 2009.
- I don’t understand why people are getting bitter about celebrities getting so many followers on Twitter. I mean, they’re celebrities. They can’t help it they’re popular. After all, we’re the ones following. I think it’s pretty cool, especially when you know you’re getting it straight from them. I mean, have you followed John Mayer yet? Very entertaining.
It’s all very interesting, and kinda funny to see everyone (including me) latch on to this “big news.”
I don’t have many answers, but maybe you do. What do you think this means for media in general? The future of Twitter?
Similar Posts:
- Stop Shouting on Twitter
- The top 10 brands mentioned on Twitter
- Results of the SquareSpace Twitter Campaign
5 Comments
April 17th, 2009 at 10:33 am
[...] Original post by MarketingInProgress.com [...]
April 17th, 2009 at 7:46 pm
[...] bookmarks tagged monumental Ashton Kutcher, CNN and the Twitter Celebrity Effe… saved by 6 others naruto22b bookmarked on 04/17/09 | [...]
April 20th, 2009 at 8:48 am
Great article Brett. I never understood the celebrity thing. I’m not sure it is a good thing that Ashton is the leading celeb! As for Oprah, its all about promoting herself and her show isn’t it? I think your observation that there are going to be a lot more over 35 year old women getting twitter accounts now that Oprah is on it.
I am not sure what to think about Twitter expanding too fast. While I think its getting a lot more press, I love to use it and keep up with stuff. I think while some people will join it because they should, those of us who find it useful will continue to use it…until something better comes along I guess!
April 20th, 2009 at 9:14 am
I somewhat wonder if those who figured out how to make Twitter useful (Scoble, Brogan, etc.) will start looking for “the next big thing” now that Twitter is ramping up the adoption curve into mainstream society. You see this type of thing with all kinds of products. Early adopters like a product as long as they are the early adopters for it. Once it reaches that majority status, early adopters start looking for something else to adopt . . . early.
May 5th, 2009 at 4:47 pm
[...] I’m still on the fence about it (see my thoughts about cell phones) and this post quoted another post that raised the [...]