The Greatest Feature of Direct Sales
ByThe greatest feature, advantage and benefit of any direct sales company is the direct seller.
It’s not the product. You can always find a similar product on a retail shelf or website somewhere.
It’s not the compensation plan. There are tons of ways to make tons of money.
It’s not the gigantic advertising budgets. That just doesn’t work for direct sales companies, unless your Avon or Amway (and even then it might not work).
It’s not the web presence. Everything has a web presence, so what’s special about that?
It’s not the folks at the corporate office. Sure, they’re important, but at the most they can only help introduce an interested prospect to an independent distributor.
No, the most important feature is the direct seller. The person talking about a product and an opportunity to another person with similar likes and dislikes. The independent rep with the drive and dream to take care of their individual market.
As a direct seller, your personal touch and attention is what sets you apart. Are you utilizing it enough?
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1 Comments
July 30th, 2009 at 10:58 pm
[...] The Greatest Feature of Direct Sales (April 15, 2009): If you’re answer isn’t the direct seller, then you’re wrong. No matter how the web continues to evolve our communication preferences, and no matter how amazing the product or comp plan is, the direct seller is the true differentiator. [...]