Comments on: The Illusion of the Ground Floor http://www.marketinginprogress.com/2009/03/18/the-illusion-of-the-ground-floor/ Marketing Ideas, Marketing Tips Tue, 07 Feb 2012 23:50:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: 4 Fundamentals of Marketing for Direct Sellers :: MarketingInProgress.com http://www.marketinginprogress.com/2009/03/18/the-illusion-of-the-ground-floor/comment-page-1/#comment-1783 4 Fundamentals of Marketing for Direct Sellers :: MarketingInProgress.com Fri, 31 Jul 2009 03:30:36 +0000 http://www.marketinginprogress.com/?p=918#comment-1783 [...] The Illusion of the Ground Floor (March 18, 2009): You don’t have to be the first to succeed. In fact, it’s probably smart if you aren’t. What you’re looking for is momentum. And that never happens at the ground floor. [...] [...] The Illusion of the Ground Floor (March 18, 2009): You don’t have to be the first to succeed. In fact, it’s probably smart if you aren’t. What you’re looking for is momentum. And that never happens at the ground floor. [...]

]]> By: Brett http://www.marketinginprogress.com/2009/03/18/the-illusion-of-the-ground-floor/comment-page-1/#comment-1588 Brett Thu, 19 Mar 2009 16:32:26 +0000 http://www.marketinginprogress.com/?p=918#comment-1588 Bill - shoulda known you'd come through on that. I always preferred Frank's "Manzier," and I'm sure that clouded my memory. I actually should have included the picture of him wearing it; would have been much more impactful. I'm starting to think that the opportunities we think have passed us by are actually the ones with the best timing. Take Twitter, for example. It might seem to us that the ship has sailed, but we're still way on the front end of the early adopter stage when looked at from a societal perspective. The market for something great is rarely as saturated as we think it is. Bill – shoulda known you’d come through on that. I always preferred Frank’s “Manzier,” and I’m sure that clouded my memory. I actually should have included the picture of him wearing it; would have been much more impactful.

I’m starting to think that the opportunities we think have passed us by are actually the ones with the best timing. Take Twitter, for example. It might seem to us that the ship has sailed, but we’re still way on the front end of the early adopter stage when looked at from a societal perspective.

The market for something great is rarely as saturated as we think it is.

]]> By: Bill Gammell http://www.marketinginprogress.com/2009/03/18/the-illusion-of-the-ground-floor/comment-page-1/#comment-1587 Bill Gammell Thu, 19 Mar 2009 14:51:01 +0000 http://www.marketinginprogress.com/?p=918#comment-1587 Brett, Just one minor clarification since I have spent W-A-Y too much time watching Seinfeld (but loving it). Kramer actually wanted to call the male support undergarment “The Bro.” It was Frank Costanza that thought that sounded too ethnic and wanted to call it the Manssiere. Any-who… I just wish I new when the “right” time to move into a groundswell was. I can see them in my rearview mirror in hindsight fairly clearly. But as I’m zipping along looking out my front windshield, many things look appealing. That is why social media can be a beautiful thing – it allows you to listen to the chatter. Brett,

Just one minor clarification since I have spent W-A-Y too much time watching Seinfeld (but loving it). Kramer actually wanted to call the male support undergarment “The Bro.” It was Frank Costanza that thought that sounded too ethnic and wanted to call it the Manssiere. Any-who…

I just wish I new when the “right” time to move into a groundswell was. I can see them in my rearview mirror in hindsight fairly clearly. But as I’m zipping along looking out my front windshield, many things look appealing. That is why social media can be a beautiful thing – it allows you to listen to the chatter.

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