Comments on: Exploiting vs. Exploring

By: m-scott-hay

m-scott-hay — Tue, 17 Mar 2009 23:33:09 +0000

I think the real idea here is that Marketing, like new web applications, means talking WITH people. Not AT people. Engage everyone in a conversation, not a one sided pitch.

By: Brett

Brett — Tue, 17 Mar 2009 13:50:53 +0000

Bill – so I guess it all comes down to who/what is getting bent or manipulated, yes? Maybe the new golden rule for us marketeers should be “‘Tis better to bend and manipulate thyself than others.” Run with it.

By: Bill Gammell

Bill Gammell — Tue, 17 Mar 2009 13:48:30 +0000

Good distinction here, I think a lot of it has to do with motives. Exploiting is bending and manipulating things on the outside to conform to my inward perceptions and expectations while exploring is bending and manipulating my inward perceptions and expectations to be open to outside possibilities.