“It is better to be prepared for an opportunity and not have one than to have an opportunity and not be prepared.”
Never has this statement meant more than today. With the speed of business literally presenting an opportunity one day, only to see it pass the next week, we MUST be prepared to respond. As much as we want to be proactive, the winners are those who can react quickly, and who proactively plan ahead.
What examples can you think of that illustrate this point?
This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read them all here.
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