For Christmas, my wife got me a personalized Kansas City Chiefs coffee mug. Granted, it takes a lot more than a coffee mug to lick the wounds of any Chiefs fan, but that’s not the point here.
Prior to that day, I really hadn’t been drinking much coffee. I get my morning pick me up from energy drinks like Spark, so I only drank coffee on occassion for the taste.
However, since getting this cool mug, my coffee consumption has gone through the roof. I realized just the other day that the mug has made me want to drink more coffee.
It amazes me, when I step back for a second, that something like a personalized mug with my favorite team on it could affect my consumption so much. But it does.
There have to be ways you can tailor a product specifically for a customer, or at least a group. Look at what some people do just for the camo version of anything.
What personal flair can you add to your offers? What have you seen work in the past?
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