Network Marketing Now posted an excellent article by Len Clements on how Network Marketing/Direct Sales conquers the four most quoted fears that keep people from starting their business. To paraphrase:
- It takes too much money. Most direct sales companies cost anywhere from $50 – $3,000 to get started (usually less than $500, though).
- It takes too much time. The beauty of network marketing is you can make a full-time income while still working part-time (or even spare-time)
- Too much risk. Direct Sellers enjoy no employees, no R&D costs, no facility costs, etc.
- They didn’t know how. Network Marketing companies succeed because they are systematic and duplicable. The wheel need not be reinvented.
Be sure to read the entire article, because it’s full of stats and facts that really make the point.
Note: Brett Duncan is not a direct selling distributor, but rather an experienced marketer for both individual direct sellers and companies.
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[...] Overcoming the Four Fears of Starting a Business (February 17, 2009): This list and info should be in every direct sellers back pocket. You have an answer for the fears. [...]