I just got off the phone with a telemarketing rep for a business consulting group. During our quick 60 second conversation, I was disappointed not once but three times in their sales approach:

1. The rep obviously got my name from a list of attendees for the National Hardware Show. Before even introducing his company, he started asking me questions about how things went at the show last year, and how my planning is coming along this year. Like I want to just spill my guts with everybody that calls me. 
2. He explained that his company can help with Internet promotion strategy, event planning, reducing tax liability  . . .  more than 300 areas of expertise. Sorry, but no one can be an expert in 300 areas. If someone starts throwing a smorgasboard of specialties at you like this, it means they don’t specialize in any of it. 
3. As expected, he asked for a rep to come out and meet with me. I have no problem with the question, but I’m not at a point to meet with an Internet guru/event planner/tax liability specialist. So I told him no thanks on meeting, but he could give me their website and I’d check it out. He didn’t give me the web address. Instead, he asked why not? I told him I didn’t want to meet with anyone, but I would check out the website and call them if I was interested. He finally relented (and after seeing the site, I see why he hesitated. I think they need to hire an Internet specialist). 

So, the issues here are multiple. What’s the biggest lesson that sticks out to you?

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