Comments on: Social Media Marketing Mayhem http://www.marketinginprogress.com/2009/02/12/social-media-marketing-mayhem/ Marketing Ideas, Marketing Tips Tue, 07 Feb 2012 23:50:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Brett http://www.marketinginprogress.com/2009/02/12/social-media-marketing-mayhem/comment-page-1/#comment-1454 Brett Fri, 13 Feb 2009 21:10:39 +0000 http://www.marketinginprogress.com/?p=836#comment-1454 David - as for the mayhem, sure that might not be the right term. But it does seem like everyone in our world, at least, is trying to make sense of social media. In doing so, I'm afraid there's a lot of crap being thrown against the wall, and not much of it is sticking. Elaine - As we begin to scratch the surface, here's the million dollar question: which social media platforms will be around long enough to invest in the learning curve necessary to make them fit your marketing plan? David – as for the mayhem, sure that might not be the right term. But it does seem like everyone in our world, at least, is trying to make sense of social media. In doing so, I’m afraid there’s a lot of crap being thrown against the wall, and not much of it is sticking.

Elaine – As we begin to scratch the surface, here’s the million dollar question: which social media platforms will be around long enough to invest in the learning curve necessary to make them fit your marketing plan?

]]> By: Elaine Leonetti http://www.marketinginprogress.com/2009/02/12/social-media-marketing-mayhem/comment-page-1/#comment-1453 Elaine Leonetti Fri, 13 Feb 2009 15:52:56 +0000 http://www.marketinginprogress.com/?p=836#comment-1453 One of the issues with social media is that it has created a whole new language that many people have not yet learned. Not only do they need to have an understanding of how social media works, but they also have to understand the "language" of this new media. As we discuss this we talk about being "dug, tweeting, blogging, SEO, SEM" and on and on. If we step back and just listen to the new language, no wonder people are confused. Additionally, you are spot on that we are just scratching the surface in using this as a marketing tool. While some companies are not doing it well, others have brought in the right resources to help them learn and develop the tools so social media can be more effective. The issue most clients have is understanding how it fits into their current marketing mix and how to assess its value. We will see tremendous growth in the next several years. And, I do believe we will see some new twists and turns as to how it is used and measured. One of the issues with social media is that it has created a whole new language that many people have not yet learned. Not only do they need to have an understanding of how social media works, but they also have to understand the “language” of this new media. As we discuss this we talk about being “dug, tweeting, blogging, SEO, SEM” and on and on. If we step back and just listen to the new language, no wonder people are confused.

Additionally, you are spot on that we are just scratching the surface in using this as a marketing tool. While some companies are not doing it well, others have brought in the right resources to help them learn and develop the tools so social media can be more effective. The issue most clients have is understanding how it fits into their current marketing mix and how to assess its value. We will see tremendous growth in the next several years. And, I do believe we will see some new twists and turns as to how it is used and measured.

]]> By: David (Marketing Integrity) http://www.marketinginprogress.com/2009/02/12/social-media-marketing-mayhem/comment-page-1/#comment-1451 David (Marketing Integrity) Thu, 12 Feb 2009 20:14:13 +0000 http://www.marketinginprogress.com/?p=836#comment-1451 Thanks for the reference to my post Brett. I am not sure I would call this Social Media Marketing Mayhem. I also am not sure we are at the tipping point yet. The term "social media" is still not a term the average person might even use. We as marketers and tech geeks use it but many "average folks" I have talked to don't use this lingo. Social media is still just evolving and I think we will see it grow significantly in the next 5 years as mobility devices proliferate and more applications are developed. Facebook is one of the few main-stream platforms and we will see more come into the mix as technology allows. People for example are very enamored with Twitter but it is still far from mass-adoption. I think it is an exciting time for marketers because we are still on the cusp of a new frontier! Thanks for the reference to my post Brett. I am not sure I would call this Social Media Marketing Mayhem. I also am not sure we are at the tipping point yet. The term “social media” is still not a term the average person might even use. We as marketers and tech geeks use it but many “average folks” I have talked to don’t use this lingo. Social media is still just evolving and I think we will see it grow significantly in the next 5 years as mobility devices proliferate and more applications are developed.

Facebook is one of the few main-stream platforms and we will see more come into the mix as technology allows. People for example are very enamored with Twitter but it is still far from mass-adoption. I think it is an exciting time for marketers because we are still on the cusp of a new frontier!

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