Next to doing the right thing, the most important thing is to let people know you are doing the right thing.
I like this quote. Doing the right thing is indeed the most important thing. You could even say that that alone will get people talking. But it’s so much easier when you make it easier for people to share. Finding ways to facilitate what your customers already have a hankering to do is foundational marketing genius.
This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read them all here.
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