You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere.
It happens way too often: great ideas get passed over and forgotten like the has-beens on American Idol’s Hollywood week. If you can’t communicate your ideas adequately, nothing will ever come of them.
Of course, the inverse is true, too. Many a good product has been made great by having a great communication strategy.
This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read them all here.
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