Jonathan Kranz recently captured the essence of limits with this post on Why You Can Beat Disney at Its Own Game over at Marketing Profs’ Daily Fix. 

The money quote: “To stimulate creativity, imagination needs limits as much as corn flakes need milk.”

Rules often get a bad rap, but it’s rules that actually make freedom and imagination possible. As I commented on his blog post, limits and rules provide the framework in which we can be creative. It’s creativity with direction. 

It’s only after we know how to contstrain ourselves that we can be release ourselves.

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• Constraining Yourself
• 90 Days of Blogging: Lessons Learned
• Weekend Reading, March 2 – March 4