You gotta love what Denny’s is doing with their advertising.

First, if you missed it during the Super Bowl, Denny’s is offering a free Grand Slam Breakfast to anyone on Tuesday, Feb. 3. No strings. Here’s what I love about this bold move:

1. The economy sucks, so free food is always welcome (it’s welcome even when the economy doesn’t suck). Denny’s is capitalzing on this challenge, not hiding from it. 
2. Their driving trial, reminding people of just how good their breakfast is, while probably conjuring up some nostalgic memories in the meantime. 
3. Their letting advertising do what it does best, which is make consumers aware of something. It will be pretty easy to measure how effective this campaign is by seeing how many free breakfasts are given out tomorrow. In turn, we’ll see how good Denny’s is by seeing how many people come back when it’s not free. 

At $3 mil. a pop, you can’t mess around with a Super Bowl ad. Denny’s is making the most of it. Too often, we expect advertising to make our product great. But advertising, at least these days, can’t do that. It can only call attention to the product. Then the product actually has to be great. 

The buzz alone could pay off. As of 12:30 on Feb. 2, there were more than 1,300 blog entries for Denny’s free grand slam. 

In addition, I’ve been loving Denny’s ads lately. A direct hit on all the sugary froo-froo coming out of IHOP. 

So, will you be eating at Denny’s tomorrow? Do you think this kind of approach will work?

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