If you make a product good enough, even though you live in the depths of the forest the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway.
- William Randolph Hearst
My take: Sometimes building a highway can really piss off the neighbors, though. Hearst has a point that is more the rule than the exception, but don’t ever overlook the fact that difficulty getting your product might actually be part of its essence.
This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read them all here.
————–
Subscribe now to MarketingInProgress.com by email or RSS feed.
You’ll automatically be notified whenever something new is posted.
———-
This article was originally posted at http://www.marketinginprogress.com.
Post Footer automatically generated by Add Post Footer Plugin for wordpress.
Let’s say the prospect wants your product or service … he desires it, he needs it … there are still three reasons why he won’t buy … 1. he doesn’t like you, 2. he doesn’t trust you, and 3. (to your point, Brett) you don’t make it easy to buy.
Namasté.
Namaste – I think you put it in the right order, too.
Let me underscore that what Hearst says is the rule. However, making something less than easy to buy is sometimes a good thing, ala Wii, iPhones and Cabbage Patch Dolls.
… and Smart Cars … very true … precisely sometimes.