http://www.marketinginprogress.com/2009/01/27/trust-me-and-tvs-advertising-future/ Marketing Ideas, Marketing Tips Tue, 07 Feb 2012 23:50:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.marketinginprogress.com/2009/01/27/trust-me-and-tvs-advertising-future/comment-page-1/#comment-1409 Brett Wed, 28 Jan 2009 00:46:03 +0000 http://www.marketinginprogress.com/?p=803#comment-1409 That thought crossed my mind as well: companies producing the shows. These days, though, I wonder if the money is in online video, and anything a company gets on broadcast is just icing. That thought crossed my mind as well: companies producing the shows. These days, though, I wonder if the money is in online video, and anything a company gets on broadcast is just icing.

]]> http://www.marketinginprogress.com/2009/01/27/trust-me-and-tvs-advertising-future/comment-page-1/#comment-1408 Joe Pulizzi Tue, 27 Jan 2009 20:55:00 +0000 http://www.marketinginprogress.com/?p=803#comment-1408 Hi Brett...you make a good point. I think it all comes down to how great the story is. People are still watching TV, just skipping through the parts that are paying for the story to be told. So the business model needs to change. Why can't companies just end up creating their own programming again (like they did at the dawn of TV)? They can, and I believe they will. People will watch if it's relevant content, won't they? Hi Brett…you make a good point. I think it all comes down to how great the story is. People are still watching TV, just skipping through the parts that are paying for the story to be told. So the business model needs to change. Why can’t companies just end up creating their own programming again (like they did at the dawn of TV)? They can, and I believe they will. People will watch if it’s relevant content, won’t they?

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