I didn’t catch the premiere of Trust Me on TNT last night, but I did happen upon Junta42′s post on their innovative approach to advertising with the show. In a nutshell, the show centers around an ad agency. The agency is developing campaigns for actual products on the market today from companies like Unilever, General Motors and Anheuser-Busch.
Joe’s post at Junta42 goes into more details, but here’s my initial reaction: If network TV makes its money off of advertising, and if this example of ‘Trust Me’ captures the trend-to-be, then won’t we see a major shift in the settings of popular shows? It’s a lot easier to write in consumer products into a show about an ad agency than, say, a group of people stuck on an island since 2004.
What do you think?
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Hi Brett…you make a good point. I think it all comes down to how great the story is. People are still watching TV, just skipping through the parts that are paying for the story to be told. So the business model needs to change. Why can’t companies just end up creating their own programming again (like they did at the dawn of TV)? They can, and I believe they will. People will watch if it’s relevant content, won’t they?
That thought crossed my mind as well: companies producing the shows. These days, though, I wonder if the money is in online video, and anything a company gets on broadcast is just icing.