In marketing, I’ve seen only on strategy that can’t miss – - and that is to market to your best customers first, your best prospects second and the rest of the world last. 

- John Romero

My take: Be sure not to substitute “market to” with “sell to.” You gain the repeat sales from your best customers because of how you interacted with them when they weren’t buying. You’ll impress your best prospects based on what you do regardless of whether they buy or not (at that time).

This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read them all here. 

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