Strategy and timing are the Himalayas of marketing. Everything else is the Catskills. 

- Al Ries

My take: The main challenge people have with strategy is that they don’t give them enough time to work. The main challenge people have with timing is they aren’t set up to respond effectively when the time is right. 

This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read them all here. 

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