A varied and entertaining list of reading from the past week: 

1. SEO Copywriters: How to make an extra $61,880 this Year: Yuwanda Black’s post on Copyblogger does what too many blog posts fall short of doing: giving you actionable steps that are specific and relevant. Her business website, New Media Words,  is surpringly and refreshingly open in terms of how she’s doing business. 
2. Guitar (Hero) Marketing: Doug at NextUp shares some interesting stats on the music industry in the wake of the Guitar Hero explosion. 
3. Launching New Products: These “lessons from a movie” type posts don’t always work. But John of Brand Autopsy is doing it right, showing us what we can all learn from one of heroin’s greatest marketers. Be sure to check out the ongoing series on his observations of the movie American Gangster. 
4. Xango Part of Annual Medicinal Marijuana Benefit Concerts: Sticking with the accidental theme of narcotics, here’s an unfortunate but amusing post on what happens when you turn your brand over to independent distributors. It’s a challenge direct sales/network marketing companies deal with on a daily basis, but you’ve got to think this distributor knew he/she was crossing the line. 
5. Selling Ideas to a Big Company: Seth Godin sheds light on how he’s learned to best sell ideas to investors. 
6. Is Social Media the same as Marketing?: A relevant question by Beth Harte. I think she captures the real tension pretty well. What do you think? 
7. Activity vs. Action: Michael at ChurhMarketingSucks. com asks the always uncomfortable question of “Is what you’re doing doing anything?” Be sure to also browse his blog, Holy Cow. 

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