Customers buy for their reasons, not yours.
My take: It normally takes a full season to find out why customers actually buy your product. Focus groups can’t change that, and never can your gut. So plan for it, and make the necessary changes.
This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read them all here.
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