Uniquely Normal
By
Everyone believes they are unique. Different. Not the status quo. A contradiction to the statistics. Everyone believes they have problems, issues and obstacles that have never been experienced by anyone. Ever.
Everyone believes everyone else is normal.
Of course, both statements are right and wrong.
The only thing that’s normal is that we’re all different. We’re all individuals. But we’re not so unique and independent that we have needs and troubles that are 100% unique to us. But because that’s how we perceive it, that’s how it pretty much is.
When someone comes to you expressing an issue they’re dealing with, they don’t want your response to be “There are thousands of people who go through that every day.” They want you to listen, to empathize, and, maybe, offer up some tailored advice just for them.
Your customers fall into this “everyone” category, too. Knowing they believe they are completely unique, how can you be the better “friend” in the example above?
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