Brett’s note: The Vault is a look back at some of the more profound posts on MarketingInProgress.com. This one was originally posted on Sept. 5, 2007.
Progress vs. Inertia
Does a day go by at your office that you’re not reminded of the system, or process, or procedure, or protocol? Yes, they’re all important, but they also have one thing in common:
Their very nature is to create ruts and habits.
Say what you will, but ruts and habits don’t often produce new ideas. Tom says it much more eloquently in his post than I can. Especially these quotes:
”The reason men oppose progress is not that they hate progress, but that they love inertia.” – Elbert Hubbard
“My point is simply this: the main enemy of ideas is not fear of change, but love of the way things are right now. Discomfort be damned.”
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