Great reading from the past week:

1. Fatigue is a much better teacher than autopilot. Too often we strive for coasting, when it’s actually the worst thing we can do. 
2. Are Your Eyes Bigger Than Your Budget? The thought-provoker: “For a media mix to be effective, each element in the mix must be substantial enough to establish retention.  Too often, people sacrifice repetition for the sake of reach.“ 
3. The Power of 3: How Simple Repetition Aids Memory and Believability. Neuromarketing has become one of my favorite blogs. Information like this is what can stun your execs as you start tossing hardcore data to nix all those “gut feelings” they might be basing important decisions on. 
4. Recession Proofing Your Job in Internet Communications. What will become of the freelancer as the recession stumbles along? More work, or less work? Ed provides interesting stats and statements that are encouraging for some of us. 
5. HiPPO – Highest Paid Person’s Opinion. Sad, but true. At least we know there’s a name for it. 
6. Marketing Lessons from the US Election. Ron sums it up nicely. It was an election where marketing and communication took centerstage. 
7. Anxiously Waiting for a Book Release. Book release promotions/marketing/whatever is evolving at an extremely rapid pace. Here’s a novel (get it?) way to stay ahead of the curve. And here’s the author’s website. I don’t know if I’ll buy the book in February, but I did subscribe to his blog. 

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