Nov
12

Why Are You Blogging?

By Brett

Sonia at Copyblogger posted a great reminder for both the current blogger and soon-to-be blogger alike: Why Should Anyone Read Your Blog? 

Aside from the astonishing stats that there are more than 133 million blogs available today and more than 900k blog posts posted a day, there is the equally astonishing yet simple message that you still gotta write something worth reading. 

The points are good, and here are mine that I too easily ignore or forget:

  1. Narrow your focus, and your audience. When there’s over 10 blog posts going live every second, let blogs do what they do best: find an otherwise hard-to-find audience, and stay in touch with them. 
  2. Keep in mind what style of blog you’ve got going. Seth’s blog is made up of quick, devotional-type thought-starters. Scoble is keeping his hand on the pulse. I try to look at MarketingInProgress as my own newspaper column focusing on the rapidly evolving field of marketing. Regardless, don’t try to be what you aren’t, even though a different approach seems to get more action. 
  3. Limit the link bait. Yes, linking is an important and beneficial part of blogging, but don’t overdo it. 
What’s missing? How do you keep ‘em reading? 



Similar Posts:

  • Share/Bookmark
Categories : Blogging

Leave a Comment