Just posted this on VintageBrett.com, but I think there are some lessons that make it worthy of a marketing paradigm. Read my post on Obama’s victory, Charisma Always Wins. Then answer these questions:
- What story are you telling?
- How well are you telling it?
- How would your customers answer?
Obama won not just because his brand is favored, but because the way he built his brand is favored.
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