YouTube has struck a new deal with CBS to air full episodes of various series, including old episodes of MacGyver and Beverly Hills, 90210. Why they’re going with these oldies rather than more recent series, I don’t know. But that’s not the point here.
Hulu.com is forcing the industry to embrace the TV-to-web transition, while forcing ads to be shorter (15 secs in most cases). What’s it marks is the official end of advertising as we know it. The writing has been on the wall for quite some time, but we are now within, I believe, five years of traditional broadcast media being drastically weakened, if not obsolete.
On the positive side (not that the above isn’t), these new outlets are also opening up shows to more people than ever before, which will provide new opportunities for advertisers.
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As someone who gets broadcast TV only (no cable, no dish) I see cable as not so great. Now, I do have a 52″ Samsung LCD HD TV – but the broadcast signal is AMAZING and I do get channels between the stations (like 5.3; 5.4 – if I want to see the DFW airport camera). Between broadcast going digital and Hulu, I can’t see paying $50 (or more) a month for a ton of junk and ESPN (and maybe the History Channel). I never did understand how on cable or dish you still had to watch commercials. Hello, if I’m paying you directly for TV, I’d like it commercial free please. Plus, any TV I watch is off my HD TiVo – the only commercials I watch are on Hulu and if I see a new MAC ad
Believe it or not, some advertisers are starting to make commercials optimized for fast-forwarding on TiVo.