Just read this quote by Ken on Bly.com:
Find a starving crowd…find out what they’d like to eat, then feed it to them.
- Gary Halbert
Somehow, I’ve managed to never hear this quote. But I’ll never forget it now.
It’s simple. It’s profound. It’s true.
Is your crowd starving, or just looking for the next meal? Are they plump and content, is the skin sagging from the bones?
We too often chase a market someone else has already capitalized on. Find the customers who will chase the crumbs all the way to your full entree, not those that expect a five-course meal right off the bat.
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People who talk in metaphors should shampoo my crotch. (Name that movie).
I’m blank, but I’ll take a guess at “As Good As It Gets.” Something about that line has Jack written all over it.
Ding ding ding.