Seth Godin sums up marketing this way: “Make promises and keep them.”
If this is at all an accurate definition (and I believe it is), then my marketing lately sucks.
I haven’t called customers back in a timely manner. I haven’t followed up with vendors. I’ve been missing deadlines. I haven’t sent email newsletters out as often as I promised. I haven’t posted to my blog like I know my readers expect. I haven’t come through on lots of stuff lately.
This is my confessional. First, I apologize to those of you who have suffered as a result of by horrible marketing. Second, I apologize to all of you for being extremely hypocritical.
Lastly, I applaud those of you who keep your promises. Who stay in touch with customer (really stay in touch, not just talk about it). Who set reasonable expectations and hit them. Who follow through.
I’m going to get better. Not only am I going to keep my promises, but I’m going to make sure I’m making promises I’m resolved to keeping.
————–
Subscribe now to MarketingInProgress.com by email or RSS feed.
You’ll automatically be notified whenever something new is posted.
———-
This article was originally posted at http://www.marketinginprogress.com.
Post Footer automatically generated by Add Post Footer Plugin for wordpress.
Welcome to humanity. That doesn’t make it better or right, but we all do it. Don’t good marketers also say to apologize and fix it? Huba and McConnell,in their book, Creating Customer Evangelists, say as much.
The next step is to not do it as badly next time. Raise your bar.
By the way, you owe me a phone call.
I do owe you a phone call. You’re one of many inspirations for posting this to begin with. I apologize . . . .
Thanks for the encouragement, too.