I’ve just stumbled upon EverythingCU.com, and have come across this excellent list of 27 Credit Union Social Media Don’ts. Don’t worry – every point can be applied beyond Credit Unions. Read it, apply it, and critique yourself. Whatever your first two reactions are after reading it, promise you’ll do something about it. Otherwise, it’s just another fancy list.
My favorites -
Don’t think that social media is just another marketing channel to starting shouting on.
Don’t blog just because everyone else is doing it. And if you do, don’t let it languish for long periods of time.
Don’t think that social media and traditional marketing are an either/or situation. The best campaigns utilize both types where appropriate.
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I liked the “Don’t use a condescending tone of voice”. It reminded me of threatening earlier in the week to write a blog post entitled “Bedside manners for technical architects”. Some are very socially stifled and condescension seems to feature heavily in their communications repertoire.
[...] July 26, 2008 · 3 Comments Brett’s Blog is now at MarketingInProgress.com. Read this list of social media tips at the new… [...]