Who said effective design needs to be high design?

Watch this video (PR Web in Plain English), and try to tell me its simplicity doesn’t actually communicate better than a slicker version they could’ve done.

When you care more about the listener than you do the speaker, communication gets better.

p.s. Anybody got any tips on using PR Web before I jump in headfirst?

Similar posts on Brett’s Blog:

1. “Coming Soon” = Not Our Specialty
2. The 10 Most “Robust” Words in Marketing

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