Jun
02
Diet Coke’s ‘Sparkle’ Ad Makes a Comeback
ByPerhaps you’ve seen this ad make a comeback in the rotation of some of your favorite shows lately:
[Youtube=http://www.youtube.com/watch?v=HC5RttEUyK0]
It’s a catchy commercial, but what’s special is that it originally took the screen in Spring 2005. Now, three years later, it’s made a comeback.
So, what’s that tell us? Is Diet Coke lacking the creative juices to improve with something new, or are they wise enough to go back to something that, apparrently, worked? What do you think?
7 Comments
June 3rd, 2008 at 10:16 am
For some reason, this is one of my favorite commercials. Its got a good vibe to it.
June 3rd, 2008 at 12:06 pm
Yeah, it does have a good vibe. Pretty interesting to watch all that roller skating. At the same time, it feels retro, and I don’t get the bubbles.
June 4th, 2008 at 9:12 am
Gorilla marketing
June 4th, 2008 at 10:25 am
Harris – what does that talk mean? You think this is a form of Guerrilla Marketing? How?
June 4th, 2008 at 12:58 pm
I too have loved this commercial for some reason (weird). To me it imbibes summer and all things fun. If the commercial has not lost its sparkle (lame, I know) I say go for it.
July 1st, 2008 at 3:32 pm
This is a rip off of Nilsson’s “Everybody’s Talking About Me” from soundtrack of Midnight Cowboy, 1960’s.
July 3rd, 2008 at 5:28 pm
HT – never heard it, but I’ll have to check it out. When doing my research for this post, I did notice that most people are attracted to the song more than anything.