Comments on: Ancillary Products http://www.marketinginprogress.com/2008/05/21/ancillary-products/ Marketing Ideas, Marketing Tips Tue, 07 Feb 2012 23:50:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Brett http://www.marketinginprogress.com/2008/05/21/ancillary-products/comment-page-1/#comment-1212 Brett Sat, 24 May 2008 18:11:54 +0000 http://brettduncan.wordpress.com/?p=483#comment-1212 Moth1 - I believe your point is the fundamental issue with ancillary products - how much time do they sacrifice. I call it Return on Attention (explained in link below): http://brettduncan.wordpress.com/2007/04/17/return-on-attention/ Moth1 – I believe your point is the fundamental issue with ancillary products – how much time do they sacrifice. I call it Return on Attention (explained in link below):

http://brettduncan.wordpress.com/2007/04/17/return-on-attention/

]]> By: moth1 http://www.marketinginprogress.com/2008/05/21/ancillary-products/comment-page-1/#comment-1211 moth1 Fri, 23 May 2008 15:43:40 +0000 http://brettduncan.wordpress.com/?p=483#comment-1211 I think you also need to take in account the time spent on those products and whether spending that time on your main product would be more beneficial cost wise. things like, do your customer service reps no more about your main products? how much time training distributors, customer service people, and others do you spend for these ancillary products? if you spent that same amount of time and energy on your main products it might be worth more. I think you also need to take in account the time spent on those products and whether spending that time on your main product would be more beneficial cost wise.

things like, do your customer service reps no more about your main products? how much time training distributors, customer service people, and others do you spend for these ancillary products? if you spent that same amount of time and energy on your main products it might be worth more.

]]> By: Bill http://www.marketinginprogress.com/2008/05/21/ancillary-products/comment-page-1/#comment-1210 Bill Thu, 22 May 2008 17:42:33 +0000 http://brettduncan.wordpress.com/?p=483#comment-1210 I agree with Daniel. If by all accounts if it can stand on its own, make a new division. Toyota -> Scion, GM -> Saturn. Very interesting post, Brett! I agree with Daniel. If by all accounts if it can stand on its own, make a new division. Toyota -> Scion, GM -> Saturn. Very interesting post, Brett!

]]> By: Weightloss » Blog Archive » Ancillary Products http://www.marketinginprogress.com/2008/05/21/ancillary-products/comment-page-1/#comment-1209 Weightloss » Blog Archive » Ancillary Products Thu, 22 May 2008 06:57:12 +0000 http://brettduncan.wordpress.com/?p=483#comment-1209 [...] Brett added an interesting post on Ancillary ProductsHere’s a small excerptThey wanted the AdvoCare Distributor to keep selling them what they were good at - weight loss, energy and performance. The temptation when you have a really good product filling an ancillary role is that you think you can break it into … [...] [...] Brett added an interesting post on Ancillary ProductsHere’s a small excerptThey wanted the AdvoCare Distributor to keep selling them what they were good at – weight loss, energy and performance. The temptation when you have a really good product filling an ancillary role is that you think you can break it into … [...]

]]> By: Brett http://www.marketinginprogress.com/2008/05/21/ancillary-products/comment-page-1/#comment-1208 Brett Thu, 22 May 2008 02:28:46 +0000 http://brettduncan.wordpress.com/?p=483#comment-1208 Tim - You're implied suggestion is dead on, I think, although I don't think it would have been a good fit specifically for AdvoCare (it's a network marketing company). It has been done in the industry (Amway has Quixtar and Alticor). However, it usually IS a good idea. Create a brand and culture that DOES have the right to sell your goods - if its really good stuff that has potential to stand on its own. Daniel - I'm only comparing the ancillary to the bread and butter to point out that problems arise when that is indeed what we do. In other words, when you start to see your Crystal Pepsi as having as huge a market as regular Pepsi, you've got a problem. Tim -

You’re implied suggestion is dead on, I think, although I don’t think it would have been a good fit specifically for AdvoCare (it’s a network marketing company). It has been done in the industry (Amway has Quixtar and Alticor).

However, it usually IS a good idea. Create a brand and culture that DOES have the right to sell your goods – if its really good stuff that has potential to stand on its own.

Daniel – I’m only comparing the ancillary to the bread and butter to point out that problems arise when that is indeed what we do. In other words, when you start to see your Crystal Pepsi as having as huge a market as regular Pepsi, you’ve got a problem.

]]> By: Daniel http://www.marketinginprogress.com/2008/05/21/ancillary-products/comment-page-1/#comment-1207 Daniel Wed, 21 May 2008 23:56:24 +0000 http://brettduncan.wordpress.com/?p=483#comment-1207 you are trying to compare your ancillary stuff to your bread and butter, how. you are trying to compare your ancillary stuff to your bread and butter, how.

]]> By: Tim Rueb http://www.marketinginprogress.com/2008/05/21/ancillary-products/comment-page-1/#comment-1206 Tim Rueb Wed, 21 May 2008 23:26:40 +0000 http://brettduncan.wordpress.com/?p=483#comment-1206 What do you think if they would have created a new division/company that only sold skin care products? Would creating it's own brand and corporate identity have allowed the problems you mentioned to be diffused? In essence, to remove the status of ancillary. What do you think if they would have created a new division/company that only sold skin care products? Would creating it’s own brand and corporate identity have allowed the problems you mentioned to be diffused? In essence, to remove the status of ancillary.

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