Comments on: Apple, Steve Jobs and the Ability to Focus http://www.marketinginprogress.com/2008/04/01/apple-steve-jobs-and-the-ability-to-focus/ Marketing Ideas, Marketing Tips Tue, 07 Feb 2012 23:50:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: cwd http://www.marketinginprogress.com/2008/04/01/apple-steve-jobs-and-the-ability-to-focus/comment-page-1/#comment-1156 cwd Mon, 07 Apr 2008 01:51:28 +0000 http://brettduncan.wordpress.com/?p=464#comment-1156 I thought you were talking about focusing. My bad. I thought you were talking about focusing. My bad.

]]> By: Brett http://www.marketinginprogress.com/2008/04/01/apple-steve-jobs-and-the-ability-to-focus/comment-page-1/#comment-1157 Brett Fri, 04 Apr 2008 17:38:27 +0000 http://brettduncan.wordpress.com/?p=464#comment-1157 I think the other thing to keep in mind here is comparing the computer/tech industry and the soft drink industry are definitely apples and oranges. Most of what Apple sells is not consumable, like Coke's. I think the other thing to keep in mind here is comparing the computer/tech industry and the soft drink industry are definitely apples and oranges. Most of what Apple sells is not consumable, like Coke’s.

]]> By: Michael Lombardi http://www.marketinginprogress.com/2008/04/01/apple-steve-jobs-and-the-ability-to-focus/comment-page-1/#comment-1166 Michael Lombardi Thu, 03 Apr 2008 19:32:34 +0000 http://brettduncan.wordpress.com/?p=464#comment-1166 cwd, I wasn't counting every flavor of soda as a separate product--although they certainly could be counted separately as they have regional varieties. I was refering to Coke's mega-categories of: Colas, Teas, Energy Drinks, Sports Drinks, Waters. I'm not an Apple user, so I don't know: what are Apple's mega-categories? Computers, Portable Media Players, Phone, surely something else. I think they've got a slingbox type thing. cwd,
I wasn’t counting every flavor of soda as a separate product–although they certainly could be counted separately as they have regional varieties.

I was refering to Coke’s mega-categories of:
Colas, Teas, Energy Drinks, Sports Drinks, Waters.

I’m not an Apple user, so I don’t know: what are Apple’s mega-categories?
Computers, Portable Media Players, Phone, surely something else. I think they’ve got a slingbox type thing.

]]> By: Brett http://www.marketinginprogress.com/2008/04/01/apple-steve-jobs-and-the-ability-to-focus/comment-page-1/#comment-1165 Brett Thu, 03 Apr 2008 18:25:49 +0000 http://brettduncan.wordpress.com/?p=464#comment-1165 Not sure, unimpressed one. But I'm pretty sure there are a lot less variations than there are for coke products. Not sure, unimpressed one. But I’m pretty sure there are a lot less variations than there are for coke products.

]]> By: cwd http://www.marketinginprogress.com/2008/04/01/apple-steve-jobs-and-the-ability-to-focus/comment-page-1/#comment-1164 cwd Thu, 03 Apr 2008 16:58:01 +0000 http://brettduncan.wordpress.com/?p=464#comment-1164 So there are only 30 variations of Apple computers, i-pods, i-phones, and whatever else they make? Wow, I'm impressed. Not really. So there are only 30 variations of Apple computers, i-pods, i-phones, and whatever else they make? Wow, I’m impressed. Not really.

]]> By: Brett http://www.marketinginprogress.com/2008/04/01/apple-steve-jobs-and-the-ability-to-focus/comment-page-1/#comment-1162 Brett Thu, 03 Apr 2008 15:32:08 +0000 http://brettduncan.wordpress.com/?p=464#comment-1162 Costco also often asks for an offering that's specific to them. I'm experiencing that currently with trying to get them to consider a product from my company. Yeah, Coke is big, and each one of those flavors and variations has to count as a separate product for the sake of this discussion. Costco also often asks for an offering that’s specific to them. I’m experiencing that currently with trying to get them to consider a product from my company.

Yeah, Coke is big, and each one of those flavors and variations has to count as a separate product for the sake of this discussion.

]]> By: Michael Lombardi http://www.marketinginprogress.com/2008/04/01/apple-steve-jobs-and-the-ability-to-focus/comment-page-1/#comment-1161 Michael Lombardi Thu, 03 Apr 2008 14:48:47 +0000 http://brettduncan.wordpress.com/?p=464#comment-1161 Coca-cola has many products, not just cola: http://en.wikipedia.org/wiki/Coca-Cola_brands After reading this post, I immediately thought of Costco, which typically stocks 10% (I believe) the number of products your average super-grocery store carries. They don't offer different sizes and varieties, so they can sell high volumes of the size/variety they do stock. That in turn allows them to negotiate very low prices. Coca-cola has many products, not just cola:
http://en.wikipedia.org/wiki/Coca-Cola_brands

After reading this post, I immediately thought of Costco, which typically stocks 10% (I believe) the number of products your average super-grocery store carries. They don’t offer different sizes and varieties, so they can sell high volumes of the size/variety they do stock. That in turn allows them to negotiate very low prices.

]]> By: Marketing One Product « RaeSea Internet Marketing Blog http://www.marketinginprogress.com/2008/04/01/apple-steve-jobs-and-the-ability-to-focus/comment-page-1/#comment-1160 Marketing One Product « RaeSea Internet Marketing Blog Thu, 03 Apr 2008 14:23:50 +0000 http://brettduncan.wordpress.com/?p=464#comment-1160 [...] by raesea1 on April 3, 2008 The recent post about “Apple and the ability to Focus“, over on Brett’s Blog got me thinking about our latest [...] [...] by raesea1 on April 3, 2008 The recent post about “Apple and the ability to Focus“, over on Brett’s Blog got me thinking about our latest [...]

]]> By: moth1 http://www.marketinginprogress.com/2008/04/01/apple-steve-jobs-and-the-ability-to-focus/comment-page-1/#comment-1159 moth1 Wed, 02 Apr 2008 19:39:59 +0000 http://brettduncan.wordpress.com/?p=464#comment-1159 Yeah I agree. being able to say "No" at the right time can be more profitable than saying yes to every opportunity. Yeah I agree. being able to say “No” at the right time can be more profitable than saying yes to every opportunity.

]]> By: Bill http://www.marketinginprogress.com/2008/04/01/apple-steve-jobs-and-the-ability-to-focus/comment-page-1/#comment-1158 Bill Wed, 02 Apr 2008 18:00:13 +0000 http://brettduncan.wordpress.com/?p=464#comment-1158 I think that focus is a big problem with budding entrepreneurs and inventors. They don't want to exclude anyone as an investigator so they fool themselves into think that their product or service is for everyone. I think that focus is a big problem with budding entrepreneurs and inventors. They don’t want to exclude anyone as an investigator so they fool themselves into think that their product or service is for everyone.

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