Comments on: A Marketing Point from the Lord? http://www.marketinginprogress.com/2008/02/27/a-marketing-point-from-the-lord/ Marketing Ideas, Marketing Tips Tue, 07 Feb 2012 23:50:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Brett http://www.marketinginprogress.com/2008/02/27/a-marketing-point-from-the-lord/comment-page-1/#comment-1117 Brett Wed, 05 Mar 2008 19:02:03 +0000 http://brettduncan.wordpress.com/?p=441#comment-1117 It's a tough position to be in, especially if you're new in a position. You don't know if your boss really knows your customer or not, and on top of that, you don't know just how much of your job is adding that accountability and how much is to just please the boss. I enjoy the accountability part, but it can be quite the balancing act. It’s a tough position to be in, especially if you’re new in a position. You don’t know if your boss really knows your customer or not, and on top of that, you don’t know just how much of your job is adding that accountability and how much is to just please the boss.

I enjoy the accountability part, but it can be quite the balancing act.

]]> By: Tom Vander Well http://www.marketinginprogress.com/2008/02/27/a-marketing-point-from-the-lord/comment-page-1/#comment-1116 Tom Vander Well Tue, 04 Mar 2008 12:23:46 +0000 http://brettduncan.wordpress.com/?p=441#comment-1116 You absolutely right, Brett. I've too often spoken to executives who shrug their shoulders and say, "I know what my customers want!" Your application of Proverbs is right on target. Most executives are NOT the target market for their product or service. Well said! You absolutely right, Brett. I’ve too often spoken to executives who shrug their shoulders and say, “I know what my customers want!”

Your application of Proverbs is right on target. Most executives are NOT the target market for their product or service.

Well said!

]]> By: 258marketing http://www.marketinginprogress.com/2008/02/27/a-marketing-point-from-the-lord/comment-page-1/#comment-1115 258marketing Wed, 27 Feb 2008 21:40:52 +0000 http://brettduncan.wordpress.com/?p=441#comment-1115 Hey Brett...good point here. To walk in your customer's shoes, to see marketing through their eyes, to get their impression...that is difficult. I always explain that business owners and marketers are not normal consumers of advertising. Here is an example. Let's say an advertiser runs a small ad in their local newspaper. When they get a copy of that paper...what is the first thing they look for? The comics? The weather? The boxscore? No, they look for their ad, to make sure that it ran, and ran correctly. Everyone else looks at the paper differently. Thus, advertisers are not typical consumers of media. Hey Brett…good point here.

To walk in your customer’s shoes, to see marketing through their eyes, to get their impression…that is difficult.

I always explain that business owners and marketers are not normal consumers of advertising. Here is an example.

Let’s say an advertiser runs a small ad in their local newspaper. When they get a copy of that paper…what is the first thing they look for?

The comics? The weather? The boxscore? No, they look for their ad, to make sure that it ran, and ran correctly. Everyone else looks at the paper differently. Thus, advertisers are not typical consumers of media.

]]>