Comments on: So What IS the State of the Union? http://www.marketinginprogress.com/2008/01/28/so-what-is-the-state-of-the-union/ Marketing Communication Ideas for Small Business Sat, 13 Mar 2010 06:23:05 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Brett http://www.marketinginprogress.com/2008/01/28/so-what-is-the-state-of-the-union/comment-page-1/#comment-1041 Brett Thu, 31 Jan 2008 00:54:28 +0000 http://brettduncan.wordpress.com/?p=412#comment-1041 Phildarb - I believe Seth Godin actually defines marketing as "making a promise and then keeping it." It seems most problems with people, and especially in business, have to do with a lack honesty and communication. CWD - I think Dick needs a cane. Phildarb – I believe Seth Godin actually defines marketing as “making a promise and then keeping it.” It seems most problems with people, and especially in business, have to do with a lack honesty and communication.

CWD – I think Dick needs a cane.

]]> By: cwd http://www.marketinginprogress.com/2008/01/28/so-what-is-the-state-of-the-union/comment-page-1/#comment-1042 cwd Wed, 30 Jan 2008 12:31:48 +0000 http://brettduncan.wordpress.com/?p=412#comment-1042 I think Dick slipped Nancy a mickey. I think Dick slipped Nancy a mickey.

]]> By: phildarb http://www.marketinginprogress.com/2008/01/28/so-what-is-the-state-of-the-union/comment-page-1/#comment-1043 phildarb Tue, 29 Jan 2008 18:35:11 +0000 http://brettduncan.wordpress.com/?p=412#comment-1043 I think I refered to this in my post on Barak and Hilary, but its certainly in other places on my blog. Its about making promises that are realistic. Richard Branson just told the employees at a UK bank he is trying to buy that he can't guarantee their jobs. He's honest and that's what people buy into with the Virgin brand. I'll bet he still gets the support of the employees for his bid. Your lies will always be found out and you'll suffer because of them. Brands that make promises without committing themselves to delivery will ultimately fail. I think I refered to this in my post on Barak and Hilary, but its certainly in other places on my blog. Its about making promises that are realistic.

Richard Branson just told the employees at a UK bank he is trying to buy that he can’t guarantee their jobs. He’s honest and that’s what people buy into with the Virgin brand. I’ll bet he still gets the support of the employees for his bid.

Your lies will always be found out and you’ll suffer because of them. Brands that make promises without committing themselves to delivery will ultimately fail.

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