Comments on: What Can 30 Seconds Do? http://www.marketinginprogress.com/2008/01/23/what-can-30-seconds-do/ Marketing Ideas, Marketing Tips Tue, 07 Feb 2012 23:50:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Brett http://www.marketinginprogress.com/2008/01/23/what-can-30-seconds-do/comment-page-1/#comment-1038 Brett Sat, 26 Jan 2008 14:06:49 +0000 http://brettduncan.wordpress.com/2008/01/23/what-can-30-seconds-do/#comment-1038 Stephanie - You're right about targeting. It's hard to turn down potential business, but you have to narrow your focus and your offer down so that it is really attractive to a certain niche, not so it is kind of attractive to the masses. Our world is filled with "kind-of-cool" stuff, so you're just going to get lost in the middle of all that if you do the same. Stephanie -

You’re right about targeting. It’s hard to turn down potential business, but you have to narrow your focus and your offer down so that it is really attractive to a certain niche, not so it is kind of attractive to the masses. Our world is filled with “kind-of-cool” stuff, so you’re just going to get lost in the middle of all that if you do the same.

]]> By: Viagra » Blog Archive » NAMM Announces 2nd Annual Wanna Play? Award Recipients http://www.marketinginprogress.com/2008/01/23/what-can-30-seconds-do/comment-page-1/#comment-1040 Viagra » Blog Archive » NAMM Announces 2nd Annual Wanna Play? Award Recipients Thu, 24 Jan 2008 16:23:02 +0000 http://brettduncan.wordpress.com/2008/01/23/what-can-30-seconds-do/#comment-1040 [...] What Can 30 Seconds Do? What can a 30 second TV spot accomplish? A radio spot? How about a half-page, full-color ad in a magazine? Or maybe a banner at a sports stadium? The answer: Not everything. An ad in any medium cannot completely communicate the full essence of your product or company. So stop trying to make it do just that. It inevitably leads to ads that really, really suck. Words get crammed into a tight space. Voice-overs talk faster and mix messages. And the only thing advertised is confusion. So what c [...] [...] What Can 30 Seconds Do? What can a 30 second TV spot accomplish? A radio spot? How about a half-page, full-color ad in a magazine? Or maybe a banner at a sports stadium? The answer: Not everything. An ad in any medium cannot completely communicate the full essence of your product or company. So stop trying to make it do just that. It inevitably leads to ads that really, really suck. Words get crammed into a tight space. Voice-overs talk faster and mix messages. And the only thing advertised is confusion. So what c [...]

]]> By: Stephanie Ciccarelli http://www.marketinginprogress.com/2008/01/23/what-can-30-seconds-do/comment-page-1/#comment-1039 Stephanie Ciccarelli Thu, 24 Jan 2008 15:30:17 +0000 http://brettduncan.wordpress.com/2008/01/23/what-can-30-seconds-do/#comment-1039 Hi Brett, Great advice. Every good marketer knows that you've got to have a target. Aiming at a specific target may mean that you don't get mass appeal but a target market also ensures that the right people are given the message they need to hear in the manner they want to receive it. That's something that we try to drive home to our customers (we serve voice actors and those who want to hire them) all the time. The message doesn't get old I find because there is always someone who is enlightened to hear it :) Good job! Thank you, Stephanie Ciccarelli Voices.com Hi Brett,

Great advice.

Every good marketer knows that you’ve got to have a target. Aiming at a specific target may mean that you don’t get mass appeal but a target market also ensures that the right people are given the message they need to hear in the manner they want to receive it.

That’s something that we try to drive home to our customers (we serve voice actors and those who want to hire them) all the time. The message doesn’t get old I find because there is always someone who is enlightened to hear it :)

Good job!

Thank you,

Stephanie Ciccarelli
Voices.com

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