http://www.marketinginprogress.com/2008/01/11/5-reasons-multiple-sales-channels-works/ Marketing Ideas, Marketing Tips Tue, 07 Feb 2012 23:50:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.marketinginprogress.com/2008/01/11/5-reasons-multiple-sales-channels-works/comment-page-1/#comment-1017 5 Traits that Separate Good Salesmen from Bad « Brett’s Blog Sun, 13 Apr 2008 19:44:12 +0000 http://brettduncan.wordpress.com/2008/01/11/5-reasons-multiple-sales-channels-works/#comment-1017 [...] 5 Reasons Multiple Sales Channels Work [...] [...] 5 Reasons Multiple Sales Channels Work [...]

]]> http://www.marketinginprogress.com/2008/01/11/5-reasons-multiple-sales-channels-works/comment-page-1/#comment-1016 » 5 Reasons Multiple Sales Channels Work Fri, 11 Jan 2008 21:44:08 +0000 http://brettduncan.wordpress.com/2008/01/11/5-reasons-multiple-sales-channels-works/#comment-1016 [...] seattlegraphix wrote an interesting post today onHere’s a quick excerptBrad wrote an excellent recap of some of his branding work at Hallmark. There are lots of nuggets in this post, but what really stick out to me are his thoughts on adding new distribution channels while maintaining the traditional channels that got you to where you are today. In his example, Hallmark wanted to expand its presence by making a big push into mass retailers but not sacrifice their Hallmark stores and drugstore distribution. To pull one quote from the post . . . Unleashing the power of the Hallmark brand in the mass channel resulted in substantial market share and profitability gains for Hallmark without taking away from the success of the card shop and chain drug store channels. (Hallmark card shops achieved consistent month over month sales increases for at least three years during this period, validating my held belief that the added marketplace exposure to the […] [...] [...] seattlegraphix wrote an interesting post today onHere’s a quick excerptBrad wrote an excellent recap of some of his branding work at Hallmark. There are lots of nuggets in this post, but what really stick out to me are his thoughts on adding new distribution channels while maintaining the traditional channels that got you to where you are today. In his example, Hallmark wanted to expand its presence by making a big push into mass retailers but not sacrifice their Hallmark stores and drugstore distribution. To pull one quote from the post . . . Unleashing the power of the Hallmark brand in the mass channel resulted in substantial market share and profitability gains for Hallmark without taking away from the success of the card shop and chain drug store channels. (Hallmark card shops achieved consistent month over month sales increases for at least three years during this period, validating my held belief that the added marketplace exposure to the […] [...]

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