“Coming Soon” = Not Our Specialty
ByI stumbled across this New Jersey marketing company’s website as I was surfing tonight. I think it is a pretty informative site that explains the company well until I clicked on this link about PR.
In case you didn’t click it, it just says “coming soon.”
Every other menu item contains a full description on the area of marketing expertise the company provides. Market research. Strategic Planning. Even Commercial Printing.
But not Public Relations.
So, do you hesitate at all in trusting these guys with your PR needs? I do. If anything, the “coming soon” tells me that PR is what they are the weakest at. In fact, my guess is they’ve just thrown it in there because it rounds out their services; it’s expected of a “full-service” marketing company.
My advice: Write something about how you approach PR fast (I mean, isn’t this kind of a PR opportunity for your company?) or don’t build the webpage.
Better advice: Just drop it altogether. If it’s not your area of expertise, let it go. My impression is you’re really good at the other stuff, so leave it at that. Find someone to refer your clients to. It will actually make you more valuable to them, not less. Providing services that you’re not an expert in is what lowers your value.
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June 13th, 2008 at 6:05 pm
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