Comments on: Lazy Email Marketing http://www.marketinginprogress.com/2007/12/21/lazy-email-marketing/ Marketing Ideas, Marketing Tips Tue, 07 Feb 2012 23:50:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Brett http://www.marketinginprogress.com/2007/12/21/lazy-email-marketing/comment-page-1/#comment-979 Brett Sun, 20 Jan 2008 19:43:35 +0000 http://brettduncan.wordpress.com/2007/12/21/lazy-email-marketing/#comment-979 JDR - I understand your point, but it still doesn't negate the fact that I received a email asking me to purchase something I had already purchased. I know it's hard to keep track of who's bought what, but there are programs out there that do it. Even if you don't want to automate it, have someone identify anyone who has purchased the featured gift, cross-reference it on a spreadsheet and delete that recipient from the particular mailing. Better, send them a different message. Even better, thank them for buying it, and let them know it's on sale/featured in case the recipient knows someone else who would like it. JDR – I understand your point, but it still doesn’t negate the fact that I received a email asking me to purchase something I had already purchased. I know it’s hard to keep track of who’s bought what, but there are programs out there that do it. Even if you don’t want to automate it, have someone identify anyone who has purchased the featured gift, cross-reference it on a spreadsheet and delete that recipient from the particular mailing. Better, send them a different message. Even better, thank them for buying it, and let them know it’s on sale/featured in case the recipient knows someone else who would like it.

]]> By: JDR http://www.marketinginprogress.com/2007/12/21/lazy-email-marketing/comment-page-1/#comment-978 JDR Fri, 18 Jan 2008 07:09:45 +0000 http://brettduncan.wordpress.com/2007/12/21/lazy-email-marketing/#comment-978 Yes, I know what you mean. That sort of thing has happened to me last year. What you have to understand is that they only took your contact information. They didn't bother to take furthe information about what you have already bought. Email marketing campaigns are conducted with the use of autoresponders and therefore the sending of emails is automated. Unfortunately, this automation only extends towards contact information. It doesn't take into coonsideration which products you have already bought or declined. It just sends you emails because you're a part of the email list - nothing more, nothing less. Yes, it may appear lazy but maintaining an email marketing campaign is a hard job and automation is something businesses have to contend with. If you want further info about how email marketing works, try visiting this site: http://e-marketing-web-traffic.com.au/OMSblog/?p=16. I'm sure it'll help. Yes, I know what you mean. That sort of thing has happened to me last year.

What you have to understand is that they only took your contact information. They didn’t bother to take furthe information about what you have already bought.

Email marketing campaigns are conducted with the use of autoresponders and therefore the sending of emails is automated. Unfortunately, this automation only extends towards contact information. It doesn’t take into coonsideration which products you have already bought or declined. It just sends you emails because you’re a part of the email list – nothing more, nothing less.

Yes, it may appear lazy but maintaining an email marketing campaign is a hard job and automation is something businesses have to contend with.

If you want further info about how email marketing works, try visiting this site: http://e-marketing-web-traffic.com.au/OMSblog/?p=16. I’m sure it’ll help.

]]> By: Lazy Email Marketing at The Internet Marketing Guide http://www.marketinginprogress.com/2007/12/21/lazy-email-marketing/comment-page-1/#comment-977 Lazy Email Marketing at The Internet Marketing Guide Thu, 27 Dec 2007 21:07:58 +0000 http://brettduncan.wordpress.com/2007/12/21/lazy-email-marketing/#comment-977 [...] (read more lazy email marketing…)  customer relationship, email marketing online, internet marketing email, News, online email marketing [...] [...] (read more lazy email marketing…)  customer relationship, email marketing online, internet marketing email, News, online email marketing [...]

]]> By: aamutar » Lazy Email Marketing http://www.marketinginprogress.com/2007/12/21/lazy-email-marketing/comment-page-1/#comment-976 aamutar » Lazy Email Marketing Sat, 22 Dec 2007 09:52:47 +0000 http://brettduncan.wordpress.com/2007/12/21/lazy-email-marketing/#comment-976 [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptThis Christmas, wouldn’t it be special for you and your family to experience the miracle of the Nativity in a whole new way? Now you can, with the FIRST-EVER Thomas Kinkade “Glory To The Newborn King” Nativity Tabletop Christmas Tree! … [...] [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptThis Christmas, wouldn’t it be special for you and your family to experience the miracle of the Nativity in a whole new way? Now you can, with the FIRST-EVER Thomas Kinkade “Glory To The Newborn King” Nativity Tabletop Christmas Tree! … [...]

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