Good reading from a good weekend:

1. Take Home Bag vs. Fake Home Bag: Ed puts things in perspective a bit about taking work home. Why are you doing it? How often do you really do it? Do you really have to do it?
2. SES Session: Landing Page Optimization: Search Engine Marketing is fascinating to me. Part of it has to do with how constructing a strong landing page dedicated to a key benefit of your product and/or a key search term provides a microcosm of how all marketing should be. This post explains it better than I can – just apply it to all your tactics.
3. Taking the Shine Off Viral: Raw Stylus comments on a recent post by TechCrunch on the “dirty” work behind a successful viral marketing campaign. I’m torn between the two stances. On the one hand, something does feel a little bit shady about the way the writer describes the steps in making a video take off. On the other hand, it seems like just a little push to get the ball rolling.
4. All the Things, Part 5: I stumbled upon this new blog that I think I’ll check out for just a while. I like this only because I had a similar revelation about the 4 things that seem to be present to some extent when life is happy. That’s what Matthew has done here. Ironically, my four areas were writing, teaching, music and leadership.
5. Monday NFL Thoughts: a nice collection of opinions from a fairly interesting weekend in the NFL.

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