I don’t know if the success of loyalty programs has actually increased in recent years or if there are just more companies that specialize in setting them up (and therefore keep telling you they’re successful). Either way, UberEye has yet another great observation that gloriously combines two great things in life: marketing and Seinfeld.
Here’s his formula: Bad customer experience + loyalty program = accelerated extinction
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Yup…all the bells and whistles won’t cover for poor service.
Common sense says loyatly is build via relationships, not programs.
And relationships invariably take time. Most companies either don’t have the patience or the money to wait (or both), so we try to find ways to fan the flame. But it doesn’t work in business relationships, personal relationships – any relationships.