Say It

On July 19, 2007, in Branding, Communication, Marketing, Word of Mouth, by Brett

Say “sorry,” that is.

Magnosticism points out how Tweeter is handling their most recent bad news. I love it.

Sometimes saying, “sorry – we’ve screwed up” is the best marketing action you can take. Good luck to Tweeter.

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  1. few4th says:

    I think this is great marketing. The only thing is, if you do what Tweeter did, and then fail to deliver, you’re in trouble.

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