Say “sorry,” that is.
Magnosticism points out how Tweeter is handling their most recent bad news. I love it.
Sometimes saying, “sorry – we’ve screwed up” is the best marketing action you can take. Good luck to Tweeter.
Similar Posts:
- Weekend Reading, Aug. 3-5
- Polishing Turds, Losing Perfect Games and Prove It Week
- No News is NOT Good News
Did you like it? Share it, please.
I think this is great marketing. The only thing is, if you do what Tweeter did, and then fail to deliver, you’re in trouble.