Everyone’s a Marketer

Disclaimer: This is NOT a typical social media mantra that is making the point that word-of-mouth/buzz/whatever marketing is alive and kicking. There’s enough of that as it is.

This is a case of stating the obvious: everyone thinks they are a marketer.

Everyone thinks they know what makes people buy something. What ads works and what don’t. What color looks better. What product name is better. What price is better. What strategy is better.

Everyone’s an armchair marketer. There’s no other department in a company that is susceptible to committee-input like marketing.

No one tries to be a lawyer. No one tries to be an accountant. No one tries to be a programmer.

Everyone tries to be a marketer. So if you’re a marketer, you’re not only responsible for driving the company toward areas of growth, but you’re also responsible for hearing everyone’s opinion about it all along the way.

If you’re not careful, this can drive you crazy. But if you think about it, it’s a beautiful, beautiful thing.

For one, some people are actually good marketers, and you’re going to get their ideas. For another, you are the appointed leader for everyone, pretty much. Everyone responds to marketing. Therefore, you don’t just need to know how to make a package really pop off the shelf, but you also have to know how to rally the troops and paint the vision. You have to create, strategize, analyze, plan, manage and, most importantly, lead.

The price you pay for getting to do all that is to get constant feedback all along the way. If you can learn how to handle it, then life becomes really, really fun.

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