Comments on: Water: The Ultimate Marketing Project

By: Brett

Brett — Sun, 22 Jul 2007 00:07:06 +0000

Not tea, and not beer, although that’s getting very close!

By: Jd

Jd — Sat, 21 Jul 2007 22:06:31 +0000

Mountain spring water – beer!

By: The Couv

The Couv — Sat, 21 Jul 2007 17:29:31 +0000

tea

By: Brett

Brett — Sat, 21 Jul 2007 16:17:14 +0000

Vitamin water is such a joke. The whole idea of drinking water is its purity. If you’re gonna drink vitamin water, which has very little nutritional value but lots of sugar, then you might as well go for Gatorade (or AdvoCare’s Rehydrate) or something that has some real nutritional value.

But, I still consider this the water market, so no, that’s not the other ultimate marketing project.

By: Jane

Jane — Fri, 20 Jul 2007 17:03:25 +0000

The other ultimate marketing project? How about Vitamin Water? Glaceau has consumers convinced they’re drinking a healthy product, when in actuality, the sugar content and calorie count is through the roof.

By: Brett

Brett — Fri, 20 Jul 2007 00:30:17 +0000

CWD – No, it’s not coffee.

Moth1 – You’re probably right. Distribution is a big key, along with our naturally American need to drink something when we have nothing else to do. But I think the choices for water are still pretty big – not just 2 or 3 in a lot of places.

By: moth1

moth1 — Thu, 19 Jul 2007 21:26:48 +0000

i think it has to do with availability. what’s available is what you drink. it’s not like soda where you have a bunch of choices…you usually have 2, maybe 3 at the store.

By: cwd

cwd — Thu, 19 Jul 2007 12:03:44 +0000

H2O + coffee grinds.