Now Brett, you must have some repressed anger about an experience with a designer (or designers), because in this post, again you lump designers into one heap. Well – as a creative professional (and there are many designers who agree) this logo is crap. And any time a designer tries to feed you the hooey that we “can appreciate certain creative elements that the rest of us don’t completely understand” make sure you spit it back in their faces.

Yes, it’s true that, as a designer, I hope to elevate people’s consciousness of design and beauty. Yes, I often build things into design that another designer will get a kick out of or will appreciate. But it should never get in the way of communication and (you’ll love this) sales. You heard it: designers sell stuff – it’s what we’re paid to do. And no matter how beautiful or witty the design – if we don’t sell stuff with our work, we’re failures.

The 2012 logo is successful in one thing: it unifies the world (and design community!) that it should be scrapped.