At at conference last week, I was reminded of a very, very important motif for anyone with a pinch of entrepreneurial spirit must keep in mind:
Figure out what you’re passionate about, then figure out how to make it profitable.
- The motivation to make lots of money rarely leads to making lots of money.
- The motivation to create a product or service out of passion inadvertantly leads to making lots of money.
Here’s a post on MarketingProfs Daily Fix that makes the point beautifully.
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